About Us

Mistine is driven by a passion to uncover and share the unique insights of Thailand. With a deep understanding of the local market, she envisioned a company that harnesses the power of local expertise to deliver unparalleled market intelligence. Her academic journey took her to Australia, where she earned a degree in Project Management, equipping her with a global perspective that complements her innate understanding of Thai consumer behavior.

Iconic Research's growth is guided by Nick, our Creative and Development Director. Armed with a Master's degree from the University of Edinburgh, Nick brings rich experience from the Real Estate and Tourism sectors to our team. His extraordinary skill in merging Western approaches with a profound understanding of Thai cultural subtleties ensures that Iconic Research consistently delivers top-tier services.

Krittin Kitsahawong is a seasoned market research moderator with expertise in finance, IT, automotive, real estate, and media industries. Skilled in conducting In-Depth Interviews and Focus Group Discussions, he brings seamless bilingual communication in Thai and English. As a former journalist for international media including the UN, BBC, Bloomberg, Al Jazeera, and Deutsche Welle, Krittin delivers global and local perspectives and deep insights to every project.

Ploy is an experienced simultaneous interpreter specializing in Thai-English language pairs, based in Bangkok. Over 10 years of professional experience in high-stakes settings, including international conferences, diplomatic meetings, and corporate negotiations. Certified by the Thailand Professional Qualification Institute.

Nuttha is a dedicated market research professional with experience in data analysis and research methodologies. As a academic, freelance research assistant for her supervisor at Chulalongkorn University, she gained proficiency in SPSS and R programming while contributing to research projects such as "The Development and Validation of a Hazard Perception Test for Thai Drivers." Currently, she works as a market research assistant at Iconic Research.

Being the Field Work Coordinator at Iconic Research, Ning ensures smooth and efficient execution of on-site research activities. Responsible for overseeing data collection, managing logistics, and coordinating with field teams, this role guarantees that all field operations run seamlessly. Our Field Work Coordinator ensures that research processes are conducted on schedule, data is accurately collected, and any issues are promptly addressed.