About Us

Mistine is driven by a passion to uncover and share the unique insights of Thailand. With a deep understanding of the local market, she envisioned a company that harnesses the power of local expertise to deliver unparalleled market intelligence. Her academic journey took her to Australia, where she earned a degree in Project Management, equipping her with a global perspective that complements her innate understanding of Thai consumer behavior.

Nick is the principal investor in the founding of Iconic Research. He holds a Master’s degree from the University of Edinburgh and brings extensive international experience from the Real Estate and Tourism sectors. His extraordinary skill in merging Western approaches with a profound understanding of Thai cultural subtleties ensures that Iconic Research consistently delivers top-tier services.

Kanyarat is an experienced market research moderator with expertise in electronics, finance, automotive, e-commerce and real estate. Skilled in In-Depth Interviews (IDIs) and Focus Group Discussions (FGDs), she combines strong analytical insight with smooth communication in Thai and English. With a background in Sociology and over a decade of experience, she is adept at moderating social, public, and consumer research sessions, helping clients uncover genuine insights and make informed decisions.

Ploy is an experienced simultaneous interpreter specializing in Thai-English language pairs, based in Bangkok. Over 10 years of professional experience in high-stakes settings, including international conferences, diplomatic meetings, and corporate negotiations. Certified by the Thailand Professional Qualification Institute.

Tawanwad is a research assistant with a Master's in Anthropology and an extensive service sector experience. She brings both rigorous academic training and practical understanding of human behavior to the realm of market studies. With academic thoroughness and service-oriented responsiveness, she is ardently committed to ensure smooth and precise assistance to the team.

Being the Field Work Coordinator at Iconic Research, Ning ensures smooth and efficient execution of on-site research activities. Responsible for overseeing data collection, managing logistics, and coordinating with field teams, this role guarantees that all field operations run seamlessly. Our Field Work Coordinator ensures that research processes are conducted on schedule, data is accurately collected, and any issues are promptly addressed.