Blog

• Brand Research

Most loyalty programmes measure repeat purchase and call it loyalty. Repeat purchase is behaviour, not loyalty. Here is how to measure the difference — and find churn risk before it appears in your data.

• Brand Research

Brand positioning is a measurable market position — either held in consumer minds or not. Here is how to research it, map it, and defend it when competitors move.

• Brand Research

Brand awareness is one of the most cited marketing objectives and one of the most poorly measured. Here is how to measure each level correctly and what the numbers actually tell you.

• Brand Research

Brand identity is what your brand intends to stand for. Brand image is what consumers actually perceive. Research closes the gap.

• Customer Experience

Most companies know they have touchpoints but have no systematic picture of which ones are working, which are broken, and which ones customers actually care about. This article shows how to map, audit, and research them.

• Research Methodologies

Conjoint analysis forces real trade-off decisions to reveal what consumers actually value and what they will pay. This is how it works, when to commission it, and what the output tells you.

• Research Methodologies

Singapore is where international businesses brief qualitative research — not just for Singapore consumers, but for ASEAN markets. Running a focus group in Singapore requires multicultural design, ethnic quota sampling, and moderators who understand what English fluency conceals. Running ASEAN-wide qualitative research from Singapore requires something more.

• ASEAN Market Intelligence

Singapore is Southeast Asia’s wealthiest market and its most researched. It is also the one most frequently misread as a proxy for the region. A population of 6.11 million, GDP per capita of nearly $99,000, and a median age of 43 — Singapore is not a consumer market you scale from. It is a gateway you think through.

• ASEAN Market Intelligence

Malaysia is Southeast Asia’s most accessible market on paper — English-speaking, digitally connected, politically stable, and economically mature. It is also one of the most structurally segmented. Three major ethnic communities share one market but do not constitute one consumer. This guide covers what that means for research before entry.