Blog
Market insights and trends
Discover the latest market research insights and trends to stay ahead in the Thai market. Dive into our expert analyses and practical advice.
Product Testing: Methods, Types, and How It Works in Thailand
Product testing determines whether a product performs as expected with real consumers before, during, and after launch. This guide covers the main product testing methods, how to design tests that work in the Thai market, and when to use each approach.
13 min read
Market Research Methods, Methodologies and Techniques
Market research methods span qualitative, quantitative, primary, and secondary approaches — each suited to different objectives, timelines, and budgets. This guide covers the main methodologies, how the market research process works, and what method choice looks like in the Thai context.
11 min read
Customer Satisfaction Survey: How to Measure CSAT, NPS, and CES in Thailand
Customer satisfaction data is only as useful as the methodology behind it — and in Thailand, standard measurement approaches consistently produce misleading results. This guide covers CSAT, NPS, and CES, how to design surveys that work in this market, and what to do with the data once you have it.
11 min read
CSR: Corporate Social Responsibility in Thailand
CSR in Thailand is a regulatory requirement for industrial operators, a cultural expectation rooted in collective welfare, and a reputational factor that consumers and investors now scrutinise. This guide covers what corporate social responsibility means in the Thai context, what CSR DIW requires, and why measurement is the part most companies get wrong.
8 min read
Customer Experience: Strategy and Measurement in Thailand
Customer experience runs through LINE, Pantip, and platform-fragmented digital channels that global CX frameworks were not built to handle. This guide covers what CX is in Thailand, how to measure it, and what local fluency actually requires.
10 min read
Business Model: What It Is, How It Works, and How Research Strengthens It
Most business model canvases are filled with assumptions dressed up as strategy. This guide walks through all 9 blocks of the business model canvas, shows how leading companies — from CP Group to Netflix — approach each one, and explains what research turns a hopeful plan into a validated one.
11 min read
Data Collection: Methods and Techniques for Market Research
This guide covers the core data collection methods, what each requires to work well in the Thai context, and where fieldwork expertise makes the difference between reliable data and a misleading sample.
10 min read
TAM SAM SOM: How to Size a Market and Apply It to Thailand
Before entering a market or pitching to investors, one question matters most: is the opportunity large enough? TAM SAM SOM is the framework that makes it answerable — applied here to Thailand.
11 min read
Social Listening Tools: Capabilities, Limits and Thailand Fit
Social listening tools compared — global platforms, Thai-specific tools, free options, and where each one falls short. A practical guide for brands evaluating their options in Thailand.
8 min read