Blog
Market insights and trends
Discover the latest market research insights and trends to stay ahead in the Thai market. Dive into our expert analyses and practical advice.
Customer Experience: Strategy and Measurement in Thailand
Customer experience runs through LINE, Pantip, and platform-fragmented digital channels that global CX frameworks were not built to handle. This guide covers what CX is in Thailand, how to measure it, and what local fluency actually requires.
10 min read
Business Model: What It Is, How It Works, and How Research Strengthens It
Most business model canvases are filled with assumptions dressed up as strategy. This guide walks through all 9 blocks of the business model canvas, shows how leading companies — from CP Group to Netflix — approach each one, and explains what research turns a hopeful plan into a validated one.
11 min read
Data Collection: Methods and Techniques for Market Research
This guide covers the core data collection methods, what each requires to work well in the Thai context, and where fieldwork expertise makes the difference between reliable data and a misleading sample.
10 min read
TAM SAM SOM: How to Size a Market and Apply It to Thailand
Before entering a market or pitching to investors, one question matters most: is the opportunity large enough? TAM SAM SOM is the framework that makes it answerable — applied here to Thailand.
11 min read
Social Listening Tools: Capabilities, Limits and Thailand Fit
Social listening tools compared — global platforms, Thai-specific tools, free options, and where each one falls short. A practical guide for brands evaluating their options in Thailand.
8 min read
Social Listening: A Complete Guide for Brands in Thailand
What is social listening — and what makes it different in Thailand? This guide covers what it captures, how it differs from social monitoring, what surveys can’t tell you, and why Thailand’s platform mix requires a different approach than global defaults.
10 min read
Healthcare Market Research in Thailand: What to Know Before You Brief
A practitioner’s guide to briefing healthcare and MedTech market research in Thailand. Covers what pharma, medical device, biotech, and digital health projects each need from research — and the briefing mistakes that derail timelines and inflate costs before fieldwork begins.
10 min read
AI Thailand: The Opportunity Is Real, But So Is the Complexity
Thailand’s AI market is projected to reach 114 billion baht by 2030, yet most Thai consumers remain cautious. Understanding who they are – and what they actually need from AI – is the difference between a product that lands and one that doesn’t.
15 min read
Thailand 4.0: Policy, Strategy, and What It Means for Investors
Thailand 4.0 has reached a defining year in 2026 – transitioning from policy vision to operational reality with AI integration, EV manufacturing, and digital infrastructure driving the innovation economy.
9 min read