Blog

• Research Methodologies

What is social listening — and what makes it different in Thailand? This guide covers what it captures, how it differs from social monitoring, what surveys can’t tell you, and why Thailand’s platform mix requires a different approach than global defaults.

• Healthcare Industry

A practitioner’s guide to briefing healthcare and MedTech market research in Thailand. Covers what pharma, medical device, biotech, and digital health projects each need from research — and the briefing mistakes that derail timelines and inflate costs before fieldwork begins.

• Digital Transformation in Thailand

Thailand’s AI market is projected to reach 114 billion baht by 2030, yet most Thai consumers remain cautious. Understanding who they are – and what they actually need from AI – is the difference between a product that lands and one that doesn’t.

• Thailand 4.0

Thailand 4.0 has reached a defining year in 2026 – transitioning from policy vision to operational reality with AI integration, EV manufacturing, and digital infrastructure driving the innovation economy.

• Thai Culture

Thai culture and behavior make more sense once you understand what the language is actually doing. This article traces four concepts that don’t exist in English — and what they reveal about how Thai people organise their social world.

• Thailand 4.0

Thailand’s Eastern Economic Corridor has evolved from infrastructure project to sophisticated high-tech ecosystem—here’s how to identify high-yield opportunities in 2026.

• Automotive Industry Trends

Thailand’s automotive industry in 2026 is being shaped by three simultaneous forces — a consumer trust crisis, a fuel price shock, and a manufacturing contraction. This analysis covers two expos four months apart, the brands gaining ground, and what the Trust War means for market entry and product strategy.

• Research Methodologies

Market survey methods for Thailand — offline fieldwork, CATI, e survey, and qualitative integration. What works, what doesn’t, and how methodology determines the value of the data.

• Market Research Insights

Thailand is moving with rapid digital acceleration, evolving consumer behavior, and new marketing opportunities. Explore the market trends, online shopping patterns, and lifestyle shifts shaping Thailand’s consumer landscape.