Blog
Market insights and trends
Discover the latest market research insights and trends to stay ahead in the Thai market. Dive into our expert analyses and practical advice.
Vietnam Market Research: The Market Behind the Manufacturing Story
Vietnam achieved 8% GDP growth in 2025, crossed the $500 billion economy threshold, and attracted $27.6 billion in disbursed FDI — the highest in five years. International businesses arrive with a supply chain brief. Most leave needing a consumer research programme too. This guide covers the gap between those two briefs.
10 min read
Philippines Market Research: What the English-Speaking Surface Doesn’t Tell You
The Philippines is Southeast Asia’s most English-fluent consumer market — 113 million people across 7,600 islands, with a young, digitally active population and consumption patterns shaped by remittances, BPO income, and strong regional identity. This guide covers what international businesses need to know before entering — and what research is required before the brief is written.
10 min read
Indonesia Market Research: What International Businesses Need to Know Before Entering
Indonesia is Southeast Asia’s largest economy and its most demanding research environment. 285 million people, 17,000 islands, and consumer behaviour that varies sharply by island, religion, generation, and income tier. This guide covers what international businesses need to know before entering — and what research is required before the brief is written.
11 min read
New Product Development: The 7 Stages and the Research That Makes Them Work
Most new products fail — not because the idea was wrong, but because the research that should have validated it was cut, compressed, or never commissioned. This guide covers the 7 stages of new product development, where research fits inside each one, and what that means for teams launching in Thailand.
10 min read
Target Audience: Definition and How Research Finds Yours
Every business faces the same founding question before launch, before a campaign, before a product brief: who is this actually for? This guide covers what a target audience is, why most definitions are wrong, and how research finds the real one.
9 min read
Product Testing: Methods, Types, and How It Works in Thailand
Product testing determines whether a product performs as expected with real consumers before, during, and after launch. This guide covers the main product testing methods, how to design tests that work in the Thai market, and when to use each approach.
9 min read
Market Research Methods, Methodologies and Techniques
Market research methods span qualitative, quantitative, primary, and secondary approaches — each suited to different objectives, timelines, and budgets. This guide covers the main methodologies, how the market research process works, and what method choice looks like in the Thai context.
11 min read
Customer Satisfaction Survey: How to Measure CSAT, NPS, and CES in Thailand
Customer satisfaction data is only as useful as the methodology behind it — and in Thailand, standard measurement approaches consistently produce misleading results. This guide covers CSAT, NPS, and CES, how to design surveys that work in this market, and what to do with the data once you have it.
11 min read
CSR: Corporate Social Responsibility in Thailand
CSR in Thailand is a regulatory requirement for industrial operators, a cultural expectation rooted in collective welfare, and a reputational factor that consumers and investors now scrutinise. This guide covers what corporate social responsibility means in the Thai context, what CSR DIW requires, and why measurement is the part most companies get wrong.
8 min read