About Us

Piyatida, also known as Mistine, founded Iconic Research in 2020. In consumer and market research, she leads studies that ground brand, market-entry and growth decisions in how Thai consumers think and behave. In social and public research, she led and co-authored Next Generation Thailand for the British Council (2026). She holds a degree in Project Management from Australia and is currently pursuing her MBA at Sasin School of Management, Chulalongkorn University.

Nick is the principal investor in the founding of Iconic Research. He holds a Master’s degree from the University of Edinburgh and brings extensive international experience from the Real Estate and Tourism sectors. His extraordinary skill in merging Western approaches with a profound understanding of Thai cultural subtleties ensures that Iconic Research consistently delivers top-tier services.

Kanyarat is an experienced market research moderator with expertise in electronics, finance, automotive, e-commerce and real estate. Skilled in In-Depth Interviews (IDIs) and Focus Group Discussions (FGDs), she combines strong analytical insight with smooth communication in Thai and English. With a background in Sociology and over a decade of experience, she is adept at moderating social, public, and consumer research sessions, helping clients uncover genuine insights and make informed decisions.

Ploy is an experienced simultaneous interpreter specializing in Thai-English language pairs, based in Bangkok. Over 10 years of professional experience in high-stakes settings, including international conferences, diplomatic meetings, and corporate negotiations. Certified by the Thailand Professional Qualification Institute.

Mustsee is a Market Research Assistant with a Master’s degree in Marketing from Australia. Drawing on her research background and customer-facing experience, she supports research projects through participant coordination, data collection, and project administration. With strong organizational skills and attention to detail, she helps ensure research activities run smoothly and deliver meaningful insights for clients.

Being the Field Work Coordinator at Iconic Research, Ning ensures smooth and efficient execution of on-site research activities. Responsible for overseeing data collection, managing logistics, and coordinating with field teams, this role guarantees that all field operations run seamlessly. Our Field Work Coordinator ensures that research processes are conducted on schedule, data is accurately collected, and any issues are promptly addressed.