Blog

• E-commerce Trends

E-commerce Thailand: market size, marketplace share, and the consumer research brands need before choosing a platform and entering Southeast Asia’s fastest-growing market.

• Thai Startup Ecosystem

Let’s explore seven crucial market research techniques tailored for the unique challenges and opportunities in Thailand.

• Automotive Industry Trends

Car clinics have emerged as a key tool in market research Thailand, offering deep insights into consumer preferences and purchase intent.

• Research Methodologies

In this article we explore how MROCs are transforming market research in Thailand and driving success across industries.

• Retail Landscape in Thailand

In this article, we’ll explore the future of cashless payments in Thailand’s retail sector, backed by comprehensive qualitative research conducted across Thailand.

• Automotive Industry Trends
• Research Methodologies

This blog post delves into the transformative impact of mystery shopping on car dealerships in Thailand, with a special focus on the innovative approaches developed by Iconic Research.

• Digital Transformation in Thailand

GrabFood holds 35% of Thailand’s food delivery market, LINE MAN 33%. With Foodpanda’s exit consolidating a 100 billion baht market, the platform dynamics, commission structures, and consumer behaviour data that matter for F&B brands and investors are covered here.

• Automotive Industry Trends

This article will explore the latest automotive market trends in Thailand, with a special focus on the burgeoning electric vehicle (EV) market, which is set to redefine the future of mobility in the region.

• Market Research Insights

This article delves into the critical role of recruitment and fieldwork in Thai market research, exploring the challenges faced, innovative solutions.