Blog
Market insights and trends
Discover the latest market research insights and trends to stay ahead in the Thai market. Dive into our expert analyses and practical advice.
The Future of Cashless Payments in Thailand’s Retail Sector: Insights from Thailand Market Research
In this article, we’ll explore the future of cashless payments in Thailand’s retail sector, backed by comprehensive qualitative research conducted across Thailand.
7 min read
How Mystery Shopping Transforms Car Dealerships in Thailand: Insights from Iconic Research
This blog post delves into the transformative impact of mystery shopping on car dealerships in Thailand, with a special focus on the innovative approaches developed by Iconic Research.
8 min read
Food Delivery Market Share in Thailand: Platform Data and Market Analysis
GrabFood holds 35% of Thailand’s food delivery market, LINE MAN 33%. With Foodpanda’s exit consolidating a 100 billion baht market, the platform dynamics, commission structures, and consumer behaviour data that matter for F&B brands and investors are covered here.
10 min read
Automotive Market Trends in Thailand: The EV Revolution and Beyond
This article will explore the latest automotive market trends in Thailand, with a special focus on the burgeoning electric vehicle (EV) market, which is set to redefine the future of mobility in the region.
6 min read
The Crucial Role of Recruitment and Fieldwork in Thai Market Research
This article delves into the critical role of recruitment and fieldwork in Thai market research, exploring the challenges faced, innovative solutions.
9 min read
The Power of Qualitative Research in Understanding Thai Consumers
This article explores the power of qualitative research in Thailand, highlighting how it can unlock consumer insights that are crucial for business success.
7 min read