Case Study: Blood Disorders Research in Thailand

Industry: Healthcare

Duration: 30 days

Service: Recruitment and fieldwork

The Business Issue

A global pharmaceutical company was planning to launch a new blood disorder treatment in Thailand. The client lacked understanding of the current treatment landscape and hematologists’ practices. There was a need to identify key challenges in blood disorder management in Thailand. The company required insights to guide their market entry strategy and product positioning. Understanding the potential reception of the new treatment among Thai hematologists was crucial.

The Techniques

Mixed-mode approach
Online self-completed survey (30 minutes)
Designed to collect quantitative data on treatment practices and challenges

Web-based interviews (60 minutes)
Conducted to gain deeper qualitative insights and explore survey findings

Sample: 30 hematologists specializing in blood disorders

– Carefully selected to represent diverse healthcare settings across Thailand

– Recruitment via an exclusive list of healthcare professionals

– Culturally adapted research materials and approach

– All materials translated and localized for the Thai market

– Employed user-friendly online platforms for both surveys and web interviews

The Results

Iconic Research helped to achieve the following results:

– Map current treatment protocols for blood disorders in Thailand
– Identify challenges faced by hematologists in patient care
– Gauge interest in new treatment options
– Provide actionable insights for the client’s market entry strategy

The research enabled the client to refine their launch strategy, tailoring their approach to the specific needs and preferences of Thai hematologists.