A leading global animation studio needed to understand the preferences and engagement levels of various demographics in Thailand with their franchises and themed animated property. The client aimed to tailor their marketing strategies and product development to better resonate with Thai audiences across different age groups.
The research yielded valuable insights for the client, namely:
- Age-Specific Engagement:
- Themed Franchise Appeal:
- Character Preferences
- Merchandise Insights
- Content Consumption Habits
Findings enabled the client to refine their marketing strategies and create more engaging content for the Thai market, ultimately strengthening their brand presence across multiple age groups.