Case Study: Medical Nutrition Research in Thailand Healthcare Industry

Client: Medical Nutrition Company

Duration: 60 days

Service: Recruitment, Fieldwork, Report

The Business Issue

As the healthcare industry in Thailand evolves, the client needed to gain deeper insights into: - Patient experiences with oral nutritional supplements in the Thailand healthcare industry - Healthcare professionals' management of medical nutrition in the hospital industry in Thailand - Product improvement opportunities based on real user feedback within the pharmaceutical industry in Thailand - Current challenges in medical nutrition delivery and consumption across Thailand's healthcare facilities

The Techniques

Qualitative Study within the healthcare industry in Thailand
Sample Size:

44 participants total

32 Patients

12 Healthcare Professionals from the hospital industry in Thailand

Research Components:

- Weeklong diary study tracking supplement consumption and management
- Product sampling and feedback collection (patient group)
- 60-minute in-depth interviews with all participants in the Thailand healthcare industry

The Results

The research provided actionable insights for stakeholders in the hospital industry in Thailand:

- Clear direction for packaging improvements aligned with healthcare industry standards
- Understanding of patient preferences and needs in Thailand's healthcare system
- Healthcare professional perspective on product management in Thai hospitals
- Specific product development recommendations for the pharmaceutical industry in Thailand

Impact

The research findings are enabling the client to enhance services in the Thailand healthcare industry through:

- Optimized product packaging and delivery systems for the hospital industry in Thailand
- Enhanced patient experience with medical nutrition across healthcare facilities
- Improved healthcare professional satisfaction in Thailand's medical institutions
- Guided future product development initiatives for the pharmaceutical industry in Thailand