Iconic Research - Innovative Market Research Company

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Market insights and trends

Discover the latest market research insights and trends to stay ahead in the Thai market. Dive into our expert analyses and practical advice.

Understanding Market Segmentation in Thailand: A 2024 Consumer Behavior Analysis

In today’s competitive Thai business landscape, effective market segmentation is more crucial than ever. As a market research agency in Thailand, we’ve observed that companies can significantly improve their ROI through strategic market segmentation.

5 min read
Thailand’s Tea Industry: Market Research Insights and Consumer Behavior

This article explores the current state of the Thai tea market, including production trends, consumer preferences, and the role of market research in shaping business strategies for companies doing business in Thailand.

5 min read
A Guide to Conducting Market Research in Thailand’s Provinces

This guide delves into the intricacies of conducting market research across Thailand’s varied provinces, providing invaluable insights for those looking to navigate the rich tapestry of the Thai business ecosystem.

8 min read
Market Research in Phuket: Key Insights

Today, we’re focusing on Phuket, a dynamic island that offers unique insights into Thailand’s consumer behavior and market potential.

3 min read
The Importance of Local Context in Thai Market Research

In the dynamic landscape of Thailand business, understanding the intricate weave of local context and language is not just advantageous—it’s crucial.

5 min read
E-commerce Trends in Bangkok: Local vs. International Platforms

Our studies on consumer behavior in Thailand have revealed some insights into the evolving world of online shopping in the Thai capital.

4 min read
7 Essential Market Research Techniques for Startups in Thailand

Let’s explore seven crucial market research techniques tailored for the unique challenges and opportunities in Thailand.

4 min read
Car Clinics in Thailand: Driving Insights for Automotive Success

Car clinics have emerged as a key tool in market research Thailand, offering deep insights into consumer preferences and purchase intent.

4 min read
CATI in Thai Market Research: Enhancing Insights Through Telephone Interviews

One powerful tool in our arsenal is Computer-Assisted Telephone Interviewing (CATI). Let’s explore how CATI is transforming market research in Thailand and why it might be the perfect solution for your next project.

5 min read