Iconic Research - Innovative Market Research Company

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Market insights and trends

Discover the latest market research insights and trends to stay ahead in the Thai market. Dive into our expert analyses and practical advice.

7 Essential Market Research Techniques for Startups in Thailand

Let’s explore seven crucial market research techniques tailored for the unique challenges and opportunities in Thailand.

4 min read
Car Clinics in Thailand: Driving Insights for Automotive Success

Car clinics have emerged as a key tool in market research Thailand, offering deep insights into consumer preferences and purchase intent.

4 min read
CATI in Thai Market Research: Enhancing Insights Through Telephone Interviews

One powerful tool in our arsenal is Computer-Assisted Telephone Interviewing (CATI). Let’s explore how CATI is transforming market research in Thailand and why it might be the perfect solution for your next project.

5 min read
Unlocking Market Insights: MROCs in Thailand’s Research Landscape

In this article we explore how MROCs are transforming market research in Thailand and driving success across industries.

4 min read
The Future of Cashless Payments in Thailand’s Retail Sector: Insights from Thailand Market Research

In this article, we’ll explore the future of cashless payments in Thailand’s retail sector, backed by comprehensive qualitative research conducted across Thailand.

7 min read
How Mystery Shopping Transforms Car Dealerships in Thailand: Insights from Iconic Research

This blog post delves into the transformative impact of mystery shopping on car dealerships in Thailand, with a special focus on the innovative approaches developed by Iconic Research.

8 min read
Best Practices for Conducting Focus Groups in Thailand

This article explores best practices for conducting focus groups in Thailand based on our experience.

7 min read
The Boom of Food Delivery Apps in Thailand: Market Analysis

In this article we delve into the factors driving the growth of food delivery apps in Thailand, the competitive landscape, consumer behavior trends, and what the future holds for this dynamic market.

6 min read
Automotive Market Trends in Thailand: The EV Revolution and Beyond

This article will explore the latest automotive market trends in Thailand, with a special focus on the burgeoning electric vehicle (EV) market, which is set to redefine the future of mobility in the region.

6 min read