Thailand Car Sales by Brand: Top Models and EVs in 5 Charts

Table of Contents

• Toyota took 37.6% of new car registrations in Thailand. Japanese brands took about two-thirds.
• The Toyota Hilux Revo was the most registered car in Thailand. Two of the top three were pickups.
• 19.8% of new cars registered in Thailand in 2025 were electric.
• BYD took 27.8% of electric car registrations. Nine of the top ten EV brands were Chinese.
• The BYD Dolphin was Thailand’s most registered electric car.
• Two markets in one

Thailand car sales by brand are measured here by new vehicle registrations, the most complete public count of cars bought in Thailand. Unless stated otherwise, every figure on this page comes from Department of Land Transport registrations of new cars and pickups for calendar year 2025, counted by brand and model by Iconic Research. Production, exports and the 2026 outlook are covered in Thailand Automotive Industry 2026: Production, EVs and the Trust War.

Toyota took 37.6% of new car registrations in Thailand. Japanese brands took about two-thirds.

Source: Department of Land Transport.

Toyota took more than three times the registrations of Honda, the second brand. Japanese brands — Toyota, Honda, Isuzu, Mitsubishi and Nissan — took about two-thirds of the market between them.

Three of the top ten car brands in Thailand were Chinese: BYD in fourth place, MG in sixth and AION in eighth. All three sell mainly electric vehicles.

The Toyota Hilux Revo was the most registered car in Thailand. Two of the top three were pickups.

Source: Department of Land Transport.

These ten models accounted for about half of all registrations. Nine of them were Japanese. The BYD Dolphin, in tenth place, was the only electric car and the only Chinese model in the list.

The best-selling car in Thailand by registrations was a pickup, and so was the third. Pickups remain central to Thai buying, although the registration data does not allow a pickup share of the market to be calculated, because double-cab pickups are registered as passenger cars.

19.8% of new cars registered in Thailand in 2025 were electric.

Battery-electric vehicles accounted for 19.8% of new cars and pickups registered in 2025: 118,917 vehicles, or about one in five. The Federation of Thai Industries reported 119,387 BEV registrations for the same year; the two figures agree within 0.4%.

The registration data identifies battery-electric vehicles reliably. For about half of registrations, Toyota models in particular, it does not separate hybrids from petrol and diesel versions, so no hybrid or plug-in hybrid share is given here.

BYD took 27.8% of electric car registrations. Nine of the top ten EV brands were Chinese.

Top 10 electric car brands in Thailand, 2025

Source: Department of Land Transport.

BYD registered nearly twice as many electric vehicles as MG, the second brand. Tesla was the only non-Chinese brand in the top ten. None of the three largest brands overall — Toyota, Honda and Isuzu — appears in the electric top ten.

The BYD Dolphin was Thailand’s most registered electric car.

Top 5 electric car models in Thailand, 2025

Source: Department of Land Transport.

BYD had three of the five most registered electric models. The Dolphin was also the only electric car among the ten most registered models of any kind.

Two markets in one

Read together, the figures show a market split by powertrain. Japanese brands lead overall, with pickups, sedans and small SUVs. Chinese brands lead electric vehicles almost entirely. From January to September 2026, electric registrations nearly doubled while pickup sales fell, and the Chery group overtook BYD in electric vehicles. What is driving that shift, and what buyers need before they switch brands, is covered in Thailand Automotive Industry 2026: Production, EVs and the Trust War.

Frequently Asked Questions

What is the best-selling car in Thailand?

The Toyota Hilux Revo, with 60,075 registrations in 2025, followed by the Toyota Yaris Ativ and the Isuzu D-Max.

Which car brand sells the most in Thailand?

Toyota, with 37.6% of new cars and pickups registered in 2025, followed by Honda (11.9%) and Isuzu (10.8%).

How many new cars were registered in Thailand in 2025?

600,373 new cars and pickups, according to the Department of Land Transport.

What share of new cars in Thailand are electric?

19.8% of new cars and pickups registered in 2025 were battery-electric: 118,917 vehicles.

Which electric car brand leads in Thailand?

BYD, with 27.8% of battery-electric registrations in 2025, followed by MG (14.2%) and AION (10.1%). Nine of the top ten electric brands were Chinese.

• Source: Department of Land Transport (DLT), new vehicle registrations, calendar year 2025
• Base: 600,373 vehicles: passenger cars up to 7 seats (506,439), passenger cars over 7 seats (15,284) and private pickups (78,650)
• Counting: by Iconic Research. Trim versions of a model are added together; sedan and hatchback versions are counted as separate models.
• Electric vehicles: battery-electric vehicles (BEVs) are identified reliably. Cross-checked against the Federation of Thai Industries figure of 119,387 BEV registrations (within 0.4%).
• Production and exports: not covered by registrations; see Thailand Automotive Industry 2026 for Federation of Thai Industries production data.
• What the data does not show: hybrid and plug-in hybrid shares (about half of registrations do not separate hybrid from petrol or diesel); a pickup share (double-cab pickups are registered as passenger cars); retail sales (registrations can differ from sales by timing).

Cite as: Iconic Research (2026). Thailand Car Sales by Brand 2025: Top Models and EVs. Based on Department of Land Transport registration data. https://iconicthai.com/thailand-car-sales/

Iconic Research tests what drives these choices through car clinics and automotive research in Thailand.

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